Nathan Hawkes

Updated 2022 Dental Local Directories List Arcane Marketing has done plenty of SEO work for our Dental Clients. In fact, to date, we’ve worked with over 100 successful dental practices to help with their digital marketing success. This covers SEO, PPC, social media, website design, and videography. Success here is defined growing their patient count […]

How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]

Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]

No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]

Identifying Your Target Audience Are you struggling with reaching your target audience with all of your marketing strategies, and ready to pull your hair out because you are not connecting with the right type of people for your business? That is not an uncommon issue for a lot of business owners, and often time takes […]

how to improve paid ads on google and social media Each year Clickfunnels hosts their annual marketing conference, Funnel Hacking Live, to provide opportunities for members of their community and others to meet together, to learn and celebrate their successes. This year Funnel Hacking Live happened in Orlando, Florida and Nathan Hawkes and Terry Hansen […]

Identifying four levels of digital marketing success When you aren’t getting the results you anticipated, where do you turn for answers? So you are not getting the number of visitors to your website, the leads aren’t coming in, and the sales aren’t closing nearly to the degree that you would like. And you’re just not […]

Data-Driven Marketing strategy We all want to know how to work smarter, not harder, right? Well we’ve got some great strategies to help you work smarter on your digital marketing. If you are wanting to improve your marketing strategy you definitely have to be willing to come back to the basics. Don’t jump to the […]

The Role of Social Media in Customer Engagement If you’re like most entrepreneurs and marketers you are doing pretty good at posting content to social media and on your website.  But the problem is no one sees it, engages with it or ends up taking the action you want them to take. It can be […]

How do we keep track of our digital marketing efforts and what is working well? After learning the right strategies in growing your professional services business and standing out from the competition on Episode 14 and 15  of our Marketing of the Minds series, it is about time you start tracking all these efforts. Tracking […]

What are the best practices that I can do as an owner to enhance what is being done by a marketing agency? When you are the professional in your industry, it makes sense to outsource some of the aspects of your professional services business that you are not familiar with, or don’t have the time […]

How do I drive more people to make an inquiry into my professional services business? As a digital marketing agency, we get asked a lot “How do we drive more people to make an inquiry into our business?” Isn’t this the main goal when you are trying to grow your brand as a professional service provider? […]

Are you looking for increased growth for your dental practice? Are terms like SEO and Local SEO confusing for you? Well, your dentist practice needs to gain more clients considering the growing competition in the field. Read ahead as to how local SEO can play a major role in empowering your dental practice.  What is […]

A dental practice’s success is dependent on the number of patients that come in every day. Of course, old customers are essential, but you need new clients now and then for growth. To ensure that your dental practice business is lucrative, you need to incorporate different strategies. However, focusing all your energy on marketing can […]

Today, most people use the internet when they are looking for products and services they require. Therefore, if someone is looking for a dentist in the local area, they will probably use a search engine to seek help. As a result, your dental practice needs to show up on these search results rankings if you […]

Dentists spend countless hours in medical schools to master their profession. However, being a good dentist doesn’t mean they are able to get most of the patients. This is where business and marketing skills come in. A successful dental practice not only needs a professional dentist but a sound marketing team or agency who can […]

Google Tag Manager is another useful tool in SEO and PPC marketing efforts. Tag Manager allows for a much more granular event and conversion tracking than Google Ads, and Google Analytics. Providing other users with access to Google Tag Manager account is thankfully, a simple straightforward process requiring only the email of the person you […]

Google Analytics is an incredibly important tool when it comes to Search Engine Optimization. It allows the strategists to track the fruits of their efforts, and determine whether or not the efforts are working as well as they should. Granting your account manager access to your  google analytics account is a very simple process that […]

Sharing access to Google My Business is a really easy process. But without any experience using the program, It can be difficult to know exactly where to go and what to do. All you need to grant someone access to a Google My Business Account is admin access to that business listing, and the e-mail […]

We know that feeling of opening up your new drone and being excited to try it. Although there are very specific rules and regulations you need to follow before you take flight. Each state has their own sets of rules you need to obey, and each city will also have their own specific sets of […]

Those of you who occasionally work with digital marketers, or who may be considering adding digital marketing services to your marketing strategy have likely come across the term Conversion Rate Optimization. Conversion rate optimization refers to a specific practice within digital marketing of experimenting with changes to the website and funnels in order to increase […]

In our Facebook and Instagram news feeds we often see ads for big businesses that can spend something crazy like $300 a day on ads. But they have to reach the entire United States, sometimes other English  speaking countries. When advertising for local businesses, it should be easy right? Sometimes yes, most times, no. It […]

We work with many white label digital marketing agencies throughout the United States. Why? Well, it’s because we’re good at what we do! And we know that our white label partners are crucial pieces of our success. This post isn’t so much about working for white label agencies so much as it is about why […]

Your search for a pay per click management company can be difficult. Here is a guide that will tell you what to look for on your quest.   We all have the same question. What is PPC (Pay Per Click)? And how does it work? PPC is an online marketing strategy where the advertiser pays every […]