SEO Process Details
SEO Campaign Development
Identify Campaign Goals
- Short-Term (1-12 months)
- Long-Term (2-3 years)
On-Site Analysis
- Website Architecture
- Website Attributes
- Content Review
- Analytics Implementation and Review
- Conversion Strategies
Off-Site Analysis
- External Links
- Link Attributes
- Social Media Engagement
- Website Citations
Setup/Review Search Engine Consoles
- Webmaster Tools
- Webmaster Center
- Directories
Create/Review Search Engine Guides
- XML Sitemap
- HTML Sitemap
- KML Sitemap
- txt File
Keyword Research
- Keyword Selection
- Keyword Prioritization
- Topics
Search Engine Rankings
- Baseline Reports
- Keyword Tracking Setup
Competitor Analysis
- SEO Strategies
- Conversion Strategies
- Social Media Strategies
Industry Analysis
- Identifiable Trends
- Identifiable Changes
- Identifiable Search Behavior
Development of Marketing Strategy
- Report and Collaboration with Client
SEO On-Going Monthly Management
On-Site Optimization
- Architecture
- File Structure/File Names
- Internal Linking
- 301 Redirects
Website Content
- Keyword Relevance
- Body Content
- Meta Data
- Images
- Videos
Page Rank Sculpting
- Keyword Topic Category Pages
- Themed Topics and Silos
- Code Optimization
- Sales Funnels
Link Acquisition
- One-Way Links
- Major Directories
- Content Asset Marketing
- Blog Marketing & Reviews
- Social Links & Mentions (Social Signals)
- Business Citations
- Donation Links
- Press Releases
Conversion Rate Optimization
- Basic Conversion Funnels
- Conversion Testing
Social Media Engagement
- Major Social Channel Profiles (i.e. Facebook, Twitter, Google+, etc…)
- Posting and Monitoring
Campaign Tracking
- Leading Performance Indicators
- Key Performance Indicators
Client Reporting
- Task Log Reports
- Rankings Reports
- Analytical Reports
- Link Profile Reports
