Social media can be invaluable to a variety of online businesses for a lot of reasons. It’s important to realize, though, Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing are still effective if used correctly. Newer methods like live video streaming can also be applicable to some online marketing strategies. Here are some tips for utilizing these marketing strategies for your company/business. How to Email Market The popularity and use of social media marketing has skyrocketed over the last few years. Because of this, some marketers have actually stopped focusing on email marketing. However,  it is still a very effective practice for communicating with prospects and customers. Systems like MailChimp and ConstantContact are great for managing large email lists and creating an automated email campaign. Check Out New Tools Aside from the most popular social channels like Facebook and Twitter, there are lots of new and exciting mobile and social platforms that can be beneficial for promoting your message. Check out Instagram, Periscope and Meerkat – just to name a few. Blog Analytics All bloggers want a large following. In order to grow your blog following, you have to understand where your current traffic is coming from and what your most popular content is. Then you can use that information to increase your following even more. So blog analytics are absolutely necessary. Learn These Essentials About Search Engine Marketing Search engine marketing is constantly changing and it can be hard to keep up with. Luckily, there are a few essential things you should know in order for your online marketing campaigns to be effective. Benefit From Cloud Technology Cloud technology has made a huge impact on many different aspects of running a business, from marketing to securing business data. Rieva Lesonsky shares some benefits of using cloud technology in this post. And BizSugar members share their thoughts too. Pay Attention to the Messages Your Content is Sending Whether you’re writing a blog, crafting an email newsletter, or creating other types of online content, you need to be aware of the messages you’re sending. This doesn’t just mean knowing the subject matter you’re discussing. There are certain aspects of your content that might send negative subliminal messages to your audience. Blog About (Almost) Anything Having a blog can still be incredibly beneficial for your business. There are certain industries that more easily lend themselves to great online content. But anyone who can find a unique voice can potentially benefit from having a business blog. In your blogs, remember to be relatable, have fun, and provide information people are searching for. Be Wary of Clickbait Clickbait, or online posts with flashy headlines, can certainly drive traffic to your site. But most readers aren’t fans of exaggerated and only somewhat true headlines that don’t really deliver with great content. Draw A Crowd Your Business Blog When you first start a business blog, it can seem like your parents or close friends are the only ones who ever read it. We have all been there! But there are plenty of ways you can work to attract new readers, from social media to guest posting and more.